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Avoiding Emotions That Prevent Jurors From Voting For Plaintiffs in Personal Injury Lawsuits

There are certain emotions that experienced Los Angeles injury lawyers will not invoke when litigating personal injury lawsuits. Two of the most important emotions to avoid are sympathy and anger.

Sympathy Does Not Motivate Jurors

Personal injury attorney lawyerSympathy is not an emotion that motivates the majority of jurors to take a stand for plaintiffs. In fact, one of the most important things courts highlight when instructing the jury in most cases is not to decide the case based on sympathy. This simple instruction may even give defense-oriented jurors the moral ammunition to actively oppose sympathy in the jury room.

An experienced Los Angeles injury lawyer is aware that invoking sympathy in a juror may ultimately become an obstacle to recovery and feed negative bias towards other juries. As such, good lawyers will steer clear of using this technique at trial.

Anger Does Not Motive Jurors

Although anger is a more powerful motivator for jurors than sympathy, it is an ineffective tool if used too early in trial or by itself.

In order for anger to be a successful tool to motivate jurors to vote for plaintiffs in a personal injury claim, they must experience the anger for themselves. This is nearly impossible to do in the early stages of a trial. A good Los Angeles injury lawyer will build his case until the jury starts to actually experience the anger on a subconscious level without being told do. Only then will this emotion motivate them to vote for the plaintiff.

Furthermore, in order for anger to motivate, it needs to be attached to a positive value, a value that a juror personally believes in and perceives to be worth fighting to protect.

Contact Us

If you or a loved one was seriously injured in an accident, you need to hire an experienced Los Angeles injury lawyer who can successfully get the outcome that you deserve.  At the Law Offices of Samer Habbas, we have the expertise and knowledge to use the tools that will get you the results you are seeking.

To schedule a free consultation with a Los Angeles injury lawyer, please call us at 888.848.5084.


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Our firm is well experienced in injury matters and we understand the difficult time you are going through. We will guide you through the process and fight for you and your family to get the compensation you deserve.

Samer Habbas